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Except that due to the world

l
 lluggg827
发布于 2015/05/04 11:33
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Are energy drinks the next to be banned from motorsports sponsorship

Like it or not, when it comes to brass tacks, motorsports is a business. To keep racing, the teams need to make money, and, generally speaking, the winnings from a victory aren't going to cover the expenses. The reality is that teams need sponsorship to survive. For decades, much of that funding in the top rungs came from tobacco advertising (like the Winston Cup or Michael Schumacher's Marlboro sponsored Ferrari). But today, that's illegal in most places, and energy drink companies have so far been happy to fill the void. An intriguing editorial on Asphalt and Rubber warns teams not to get too Silver Patent leather Au Palace 120mm used to this recent stream of funding, though, because the same fate could befall these caffeinated drinks in the future as did cigarettes in the Blue Suede Balota 140mm past.

The article focuses specifically on MotoGP. In that series, Red Bull (which also operates two separate Formula 1 teams) and Monster Energy are the title sponsors of 5 of the 18 races, plus several riders and teams. They aren't alone, though. Other energy Black Suede Balota 140mm drink companies are providing sponsorship, as well. The issue is that the sugary beverages are facing bans to people under 18 in several European countries and are already prohibited to young folks in Lithuania. If an outright ban actually happens, it might make all of this expensive racing sponsorship far less attractive to the companies because they wouldn't have nearly as many people to advertise to.

I can't speak for F1, but if you keep pushing away the sponsors and their dollars the sport cannot and will not survive. NASCAR did that with hard liquor such as Jack Daniels, Jim Beam etc. They Green Patent leather Au Palace 120mm did relax those rules a few years ago but to my knowledge they are both gone now. It is simple economics or referred to "ROI" return on investment. If companies are not going to make money or have conflicts, again in NASCAR with the AT sponsored car while the series was sponsored by NEXTEL. They will go elsewhere. See UPS, Dodge, NAPA. Even Dupont and Budweiser are not full time sponsors anymore.

Except that due to the world governing body of F1 being unwilling (or unable) to stand up to Ferrari, there is still money flowing from Marlborough and Phillip Morris to Ferrari even if the Marlborough name doesn't actually appear on their cars anymore.

The FIA needs to basically ban Ferrari (or any other team in a motorsport code under their control) from continuing to receive money from any cigarette company (more specifically, they need to ban Ferrari from renewing the Philip Morris deal once it next comes up for renewal and force them to find a non tobacco sponsor instead)


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