Why must I create my own Event Bus, rather than using a singleton? EventBus doesn't specify how you use it; there's nothing stopping your application from having separate EventBus instances for each component, or using separate instances to separate events by context or topic. This also makes it trivial to set up and tear down EventBus objects in your tests.
Of course, if you'd like to have a process-wide EventBus singleton, there's nothing stopping you from doing it that way. Simply have your container (such as Guice) create the EventBus as a singleton at global scope (or stash it in a static field, if you're into that sort of thing).
In short, EventBus is not a singleton because we'd rather not make that decision for you. Use it how you like.